:root{
  /* ---- ink ---- */
  --ink:#2E2A52;
  --ink-soft:#6B6591;

  /* ---- vibrant pastels ---- */
  --grape:#6D4FC2;          /* accent: logo, italic words, links */
  --grape-soft:#A79CD7;     /* softer lavender: drop caps, numbered headings */
  --purple:#9B85E0;
  --lilac:#D9CDF7;
  --lilac-wash:#F3EEFE;

  --mint:#9FD9B8;
  --mint-wash:#E7F7EE;

  --peach:#FFC2A8;
  --peach-wash:#FFF0E8;

  --butter:#FFDE9E;
  --butter-wash:#FFF7E3;

  --sky:#A9C9F5;
  --sky-wash:#EBF3FE;

  --cream:#FDFBF7;
  --white:#FFFFFF;
  --line:#E9E3F5;

  /* ---- type ---- */
  --display:'Fraunces', Georgia, serif;
  --mono:'IBM Plex Mono', ui-monospace, monospace;
  --sans:'IBM Plex Sans', system-ui, sans-serif;
  --hand:'Caveat', cursive;

  /* ---- type scale (consistent, no arbitrary jumps) ---- */
  --t-xs:12px;
  --t-sm:14px;
  --t-base:16px;
  --t-lg:18px;
  --t-h3:22px;
  --t-h2:34px;
  --t-h1:56px;
}

*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  background:var(--cream);
  color:var(--ink);
  font-family:var(--mono);
  font-size:var(--t-base);
  line-height:1.7;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
h1,h2,h3,h4{font-family:var(--display); font-weight:500; line-height:1.2; color:var(--ink);}
a{color:inherit; text-decoration:none;}
img{max-width:100%; display:block;}
.wrap{max-width:1180px; margin:0 auto; padding:0 32px;}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);}

/* ---------- reveal on scroll ---------- */
.reveal{opacity:0; transform:translateY(22px); transition:opacity .7s cubic-bezier(.2,.7,.3,1), transform .7s cubic-bezier(.2,.7,.3,1);}
.reveal.in{opacity:1; transform:none;}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex; align-items:center; gap:9px;
  font-family:var(--mono); font-size:var(--t-sm); font-weight:600;
  padding:14px 26px; border-radius:999px; border:none; cursor:pointer;
  transition:transform .2s ease, box-shadow .2s ease;
  letter-spacing:.01em;
}
.btn:hover{transform:translateY(-2px);}
.btn-primary{background:var(--lilac); color:var(--ink); box-shadow:0 6px 0 #C3B2EE;}
.btn-primary:hover{box-shadow:0 8px 0 #C3B2EE;}
.btn-mint{background:var(--mint); color:var(--ink); box-shadow:0 6px 0 #7FC6A0;}
.btn-mint:hover{box-shadow:0 8px 0 #7FC6A0;}
.btn-peach{background:var(--peach); color:#8A4A28; box-shadow:0 6px 0 #F2A183;}
.btn-peach:hover{box-shadow:0 8px 0 #F2A183;}
.btn-outline{background:transparent; color:var(--ink); border:2px solid var(--ink);}
.btn-outline:hover{background:var(--ink); color:var(--cream);}

/* ---------- marquee ---------- */
.marquee{
  position:relative; overflow:hidden; padding:12px 0;
  background:linear-gradient(100deg,#E4DBF8 0%,#F1E9FB 22%,#FDF3E8 55%,#E9F6F0 78%,#E2DAF7 100%);
  background-size:220% 100%;
  animation:gradientDrift 18s ease-in-out infinite;
  border-bottom:1px solid rgba(109,79,194,.10);
}
@keyframes gradientDrift{0%,100%{background-position:0% 50%;}50%{background-position:100% 50%;}}
@keyframes mScroll{from{transform:translateX(0);}to{transform:translateX(-50%);}}
.marquee-track{display:inline-flex; align-items:center; gap:16px; white-space:nowrap; will-change:transform;}
.marquee-track span{
  font-family:var(--mono); font-size:var(--t-xs); font-weight:600;
  letter-spacing:.16em; text-transform:uppercase; color:var(--grape);
}
.marquee-track svg{width:14px;height:14px;stroke:var(--grape);fill:none;stroke-width:1.7;opacity:.65;flex-shrink:0;}

/* ---------- header (NOT sticky) ---------- */
.site-header{padding:30px 0 22px; text-align:center; background:var(--cream);}
.logo-link{display:inline-block; transition:transform .3s ease;}
.logo-link:hover{transform:rotate(-6deg) scale(1.05);}
.logo-badge{
  width:70px; height:70px; display:block; margin:0 auto 6px;
}
.logo-badge img{width:100%; height:100%; object-fit:contain; display:block;}
.logo-word{font-family:var(--display); font-size:20px; font-weight:600; letter-spacing:.01em; color:var(--ink);}
.main-nav{display:flex; justify-content:center; gap:38px; margin-top:16px; flex-wrap:wrap; padding:0 20px; row-gap:12px;}
.main-nav a{
  font-family:var(--mono); font-size:var(--t-sm); font-weight:500;
  padding-bottom:4px; position:relative; color:var(--ink-soft);
  transition:color .2s ease;
}
.main-nav a:hover, .main-nav a[aria-current="page"]{color:var(--grape);}
.main-nav a::after{
  content:""; position:absolute; left:50%; right:50%; bottom:0; height:2px;
  background:var(--grape); border-radius:2px; transition:left .25s ease, right .25s ease;
}
.main-nav a:hover::after, .main-nav a[aria-current="page"]::after{left:0; right:0;}

/* ---------- hero ---------- */
.hero{
  position:relative; padding:56px 0 90px; overflow:hidden;
  background:
    linear-gradient(180deg, rgba(243,238,254,.85) 0%, rgba(253,251,247,1) 78%),
    repeating-linear-gradient(0deg, rgba(109,79,194,.055) 0 1px, transparent 1px 46px),
    repeating-linear-gradient(90deg, rgba(109,79,194,.055) 0 1px, transparent 1px 46px);
}
.hero-inner{display:grid; grid-template-columns:1.05fr .95fr; gap:56px; align-items:center;}
.hero-eyebrow{
  display:inline-block; background:var(--white); color:var(--grape);
  font-family:var(--mono); font-size:var(--t-xs); font-weight:600;
  letter-spacing:.18em; text-transform:uppercase;
  padding:9px 20px; border-radius:999px; margin-bottom:22px;
  box-shadow:0 4px 14px rgba(109,79,194,.10);
}
.hero h1{font-size:var(--t-h1); margin-bottom:20px; letter-spacing:-.015em;}
.hero h1 em{font-style:italic; color:var(--grape);}
.hero-sub{font-size:var(--t-lg); color:var(--ink-soft); max-width:44ch; margin-bottom:32px; line-height:1.75;}
.hero-btns{display:flex; gap:14px; flex-wrap:wrap;}

/* hero art */
.hero-art{position:relative; height:376px;}
.float{animation:bob 6s ease-in-out infinite;}
@keyframes bob{0%,100%{transform:translateY(0) rotate(var(--rot,0deg));}50%{transform:translateY(-12px) rotate(var(--rot,0deg));}}

.note{
  position:absolute; background:var(--white); border-radius:10px;
  box-shadow:0 16px 40px rgba(46,42,82,.13); padding:20px;
}
.tape{
  position:absolute; top:-11px; left:24px; width:60px; height:20px;
  border-radius:3px; transform:rotate(-5deg); opacity:.9;
}

/* flashcard stack */
.stack{position:absolute; top:22px; left:0; width:236px; height:184px;}
.card-fc{position:absolute; top:0; left:0; width:236px; animation:cycle 24s infinite ease-in-out;}
.card-fc:nth-child(1){animation-delay:0s;}
.card-fc:nth-child(2){animation-delay:-8s;}
.card-fc:nth-child(3){animation-delay:-16s;}
@keyframes cycle{
  0%     {transform:translate(0,0) rotate(-2.5deg) scale(1); z-index:5;}
  31.25% {transform:translate(0,0) rotate(-2.5deg) scale(1); z-index:5;}
  32.3%  {transform:translate(-6px,-30px) rotate(-9deg) scale(1.04); z-index:6;}
  33.33% {transform:translate(24px,10px) rotate(5deg) scale(1); z-index:4;}
  64.58% {transform:translate(24px,10px) rotate(5deg) scale(1); z-index:4;}
  66.67% {transform:translate(13px,-15px) rotate(-8deg) scale(1); z-index:3;}
  97.9%  {transform:translate(13px,-15px) rotate(-8deg) scale(1); z-index:3;}
  100%   {transform:translate(0,0) rotate(-2.5deg) scale(1); z-index:5;}
}
.fc-meta{
  display:flex; justify-content:space-between; font-family:var(--mono);
  font-size:10.5px; font-weight:600; letter-spacing:.1em; text-transform:uppercase;
  color:var(--ink-soft); margin-bottom:12px;
}
.fc-q{font-family:var(--display); font-size:15px; line-height:1.4; margin-bottom:14px;}
.fc-tag{
  display:inline-block; background:var(--lilac); color:var(--grape);
  font-family:var(--mono); font-size:10px; font-weight:600;
  letter-spacing:.08em; text-transform:uppercase; padding:4px 11px; border-radius:999px;
}

/* checklist note */
.note-todo{width:216px; right:0; top:132px; --rot:3.5deg; transform:rotate(3.5deg);}
.note-todo h4{font-family:var(--display); font-size:15px; margin-bottom:12px;}
.chk{display:flex; align-items:center; gap:9px; font-family:var(--display); font-size:13px; color:var(--ink-soft); margin-bottom:9px;}
.box{width:14px;height:14px;border:1.6px solid var(--mint);border-radius:4px;flex-shrink:0;}
.box.done{background:var(--mint);}

/* scribble note */
.note-scribble{
  width:190px; left:30px; bottom:6px; background:var(--butter-wash);
  --rot:-4deg; transform:rotate(-4deg); font-family:var(--hand); font-size:19px;
  line-height:1.35; color:var(--ink); box-shadow:0 12px 30px rgba(46,42,82,.10);
}

/* ---------- section shells ---------- */
.section{padding:92px 0;}
.section-head{text-align:center; max-width:620px; margin:0 auto 52px;}
.chip{
  display:inline-block; font-family:var(--mono); font-size:var(--t-xs); font-weight:600;
  letter-spacing:.16em; text-transform:uppercase; padding:7px 18px; border-radius:999px; margin-bottom:18px;
}
.section-head h2{font-size:var(--t-h2); margin-bottom:12px;}
.section-head p{color:var(--ink-soft); font-size:var(--t-base);}

/* wave divider */
.wave{display:block; width:100%; height:52px;}

/* ---------- feature rows ---------- */
.feature{padding:88px 0;}
.feature .wrap{display:grid; grid-template-columns:1fr 1fr; gap:64px; align-items:center;}
.feature.flip .feat-media{order:2;}
.feat-tag{
  display:inline-block; font-family:var(--mono); font-size:var(--t-xs); font-weight:600;
  letter-spacing:.16em; text-transform:uppercase; padding:7px 18px; border-radius:999px; margin-bottom:20px;
}
.feature h2{font-size:var(--t-h2); margin-bottom:16px;}
.feature p{color:var(--ink-soft); margin-bottom:22px; max-width:46ch;}
.feat-list{list-style:none; margin-bottom:28px;}
.feat-list li{
  display:flex; gap:11px; align-items:flex-start;
  font-size:var(--t-sm); padding:9px 0; color:var(--ink);
}
.feat-list li svg{width:17px;height:17px;flex-shrink:0;margin-top:4px;stroke-width:2.2;fill:none;}
.feat-media{
  border-radius:20px; aspect-ratio:4/3; display:flex; align-items:center; justify-content:center;
  box-shadow:0 24px 54px rgba(46,42,82,.11); position:relative; overflow:hidden;
  font-family:var(--mono); font-size:var(--t-xs); letter-spacing:.12em;
  text-transform:uppercase; color:var(--ink-soft); text-align:center; padding:24px;
}

/* ---------- image drop-in slots ----------
   Any <img> placed inside a media container automatically fills it,
   crops to the right shape, and keeps the container's rounded corners
   and drop shadow. Nothing else needs changing.                       */
.feat-media img,
.post-media img,
.shelf-item img,
.media-slot img{
  position:absolute; inset:0;
  width:100%; height:100%;
  object-fit:cover; object-position:center;
  display:block; border-radius:inherit;
}
.feat-media:has(img), .post-media:has(img){padding:0; font-size:0;}

/* ---------- benefits ---------- */
.benefits{display:grid; grid-template-columns:repeat(4,1fr); gap:22px;}
/* three-across variant (About "things I stick to", PerioGuide "three steps").
   Use this class instead of an inline grid-template-columns, because inline
   styles beat media queries and would stop the grid collapsing on phones. */
.benefits.cols-3{grid-template-columns:repeat(3,1fr);}
.benefit{
  background:var(--white); border-radius:20px; padding:30px 26px;
  box-shadow:0 10px 30px rgba(46,42,82,.06);
  transition:transform .28s ease, box-shadow .28s ease;
}
.benefit:hover{transform:translateY(-6px); box-shadow:0 20px 42px rgba(46,42,82,.11);}
.b-chip{width:50px;height:50px;border-radius:14px;display:flex;align-items:center;justify-content:center;margin-bottom:18px;}
.b-chip svg{width:24px;height:24px;stroke:var(--ink);fill:none;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round;}
.benefit h3{font-size:var(--t-h3); margin-bottom:8px; line-height:1.3;}
.benefit p{font-size:var(--t-sm); color:var(--ink-soft); line-height:1.6;}

/* ---------- blog cards ---------- */
.posts{display:grid; grid-template-columns:repeat(3,1fr); gap:28px;}
.post{
  background:var(--white); border-radius:20px; overflow:hidden;
  box-shadow:0 10px 30px rgba(46,42,82,.06);
  display:flex; flex-direction:column;
  transition:transform .28s ease, box-shadow .28s ease;
}
.post:hover{transform:translateY(-7px); box-shadow:0 24px 48px rgba(46,42,82,.12);}
.post-media{height:200px; position:relative; overflow:hidden; padding:9px;}
.post-media img{
  position:absolute; inset:9px; width:calc(100% - 18px); height:calc(100% - 18px);
  object-fit:cover; border-radius:13px; display:block;
}
.post-cat{
  position:absolute; top:14px; left:14px; z-index:2;
  background:rgba(255,255,255,.94); color:var(--grape);
  font-family:var(--mono); font-size:10px; font-weight:600;
  letter-spacing:.14em; text-transform:uppercase;
  padding:6px 13px; border-radius:999px;
}
.post-body{padding:24px; display:flex; flex-direction:column; flex:1;}
.post-body h3{font-size:var(--t-h3); margin-bottom:10px; line-height:1.32;}
.post-body p{font-size:var(--t-sm); color:var(--ink-soft); margin-bottom:20px; flex:1;}
.read-more{
  align-self:flex-start; font-family:var(--mono); font-size:var(--t-sm); font-weight:600;
  background:var(--lilac-wash); color:var(--grape);
  padding:10px 20px; border-radius:999px;
  display:inline-flex; align-items:center; gap:8px;
  transition:background .2s ease, gap .2s ease;
}
.post:hover .read-more{background:var(--lilac); gap:12px;}

/* ---------- shelf: soft product strip on a real shelf line ---------- */
.shelf-wrap{position:relative; padding-bottom:26px;}
.shelf-row{
  display:grid; grid-template-columns:repeat(5,1fr); gap:18px;
  align-items:end; position:relative; z-index:2;
}
.shelf-item{
  background:var(--white); border:1px solid var(--line); border-radius:18px;
  padding:0 0 20px; text-align:center; overflow:hidden;
  box-shadow:0 10px 26px rgba(46,42,82,.07);
  transition:transform .3s cubic-bezier(.2,.7,.3,1), box-shadow .3s ease;
}
.shelf-item:nth-child(even){transform:translateY(-14px);}
.shelf-item:hover{transform:translateY(-22px); box-shadow:0 22px 44px rgba(46,42,82,.13);}
.shelf-item:nth-child(even):hover{transform:translateY(-32px);}
.shelf-thumb{
  aspect-ratio:4/3; position:relative; overflow:hidden;
  display:flex; align-items:center; justify-content:center;
  border-bottom:1px solid var(--line);
}
.shelf-thumb img{position:absolute; inset:0; width:100%; height:100%; object-fit:cover;}
.shelf-thumb svg{width:34px; height:34px; stroke:var(--grape-soft); fill:none; stroke-width:1.5; stroke-linecap:round; stroke-linejoin:round;}
.shelf-item h3{font-size:14.5px; line-height:1.35; margin:16px 16px 6px;}
.shelf-item span{
  font-family:var(--mono); font-size:10px; letter-spacing:.12em;
  text-transform:uppercase; color:var(--ink-soft);
}
/* the shelf itself */
.shelf-line{
  position:absolute; left:-14px; right:-14px; bottom:14px; height:8px;
  border-radius:6px; background:linear-gradient(180deg,var(--lilac) 0%, #C0B3EC 100%);
  box-shadow:0 8px 20px rgba(109,79,194,.16); z-index:1;
}

/* ---------- testimonial ---------- */
.quote-card{
  background:var(--white); border-radius:24px; padding:56px 60px;
  box-shadow:0 18px 44px rgba(46,42,82,.08); text-align:center; max-width:760px; margin:0 auto;
  position:relative;
}
.quote-card .mark{font-family:var(--display); font-size:72px; color:var(--lilac); line-height:.7; display:block; margin-bottom:6px;}
.quote-card blockquote{font-family:var(--display); font-size:25px; line-height:1.5; margin-bottom:18px;}
.quote-card cite{font-family:var(--mono); font-size:var(--t-xs); letter-spacing:.12em; text-transform:uppercase; color:var(--ink-soft); font-style:normal;}

/* ---------- freebie band ---------- */
.freebie-band{
  border-radius:26px; padding:52px 56px; display:grid; grid-template-columns:1.2fr .8fr;
  gap:44px; align-items:center; background:linear-gradient(120deg,var(--mint-wash),var(--sky-wash));
}
.freebie-band h2{font-size:var(--t-h2); margin-bottom:12px;}
.freebie-band p{color:var(--ink-soft); margin-bottom:24px; max-width:46ch;}
.freebie-list{display:grid; gap:11px;}
.freebie-list div{
  background:rgba(255,255,255,.75); border-radius:13px; padding:13px 18px;
  font-family:var(--mono); font-size:var(--t-sm); display:flex; align-items:center; gap:11px;
}
.freebie-list svg{width:16px;height:16px;stroke:var(--mint);stroke-width:2.4;fill:none;flex-shrink:0;}

/* ---------- newsletter ---------- */
.newsletter{
  background:linear-gradient(125deg,#F3EEFE 0%,#FFF3E9 50%,#E7F7EE 100%);
  padding:88px 0; text-align:center;
}
.newsletter h2{font-size:var(--t-h2); margin-bottom:12px;}
.newsletter p{color:var(--ink-soft); margin-bottom:30px;}
.nl-form{display:flex; max-width:440px; margin:0 auto; gap:10px; flex-wrap:wrap; justify-content:center;}
.nl-form input{
  flex:1; min-width:220px; padding:15px 22px; border:1.5px solid var(--line); border-radius:999px;
  font-family:var(--mono); font-size:var(--t-sm); background:var(--white); color:var(--ink);
}
.nl-form input:focus{outline:none; border-color:var(--purple);}

/* ---------- footer ---------- */
.site-footer{background:var(--ink); color:#CFC8EA; padding:64px 0 30px;}
.footer-grid{display:grid; grid-template-columns:1.4fr 1fr 1fr 1fr; gap:40px; margin-bottom:44px;}
.footer-grid h4{font-family:var(--display); color:var(--cream); font-size:var(--t-base); margin-bottom:16px;}
.footer-grid a{display:block; font-family:var(--mono); font-size:var(--t-sm); padding:6px 0; color:#CFC8EA; transition:color .2s ease;}
.footer-grid a:hover{color:var(--white);}
.footer-brand p{font-family:var(--mono); font-size:var(--t-sm); line-height:1.7; max-width:32ch;}
.footer-logo{display:flex; align-items:center; gap:12px; margin-bottom:16px;}
.footer-logo .logo-badge{width:48px; height:48px; margin:0;}
.footer-logo span{font-family:var(--display); color:var(--cream); font-size:var(--t-lg); font-weight:600;}
.footer-bottom{
  border-top:1px solid rgba(255,255,255,.12); padding-top:24px; text-align:center;
  font-family:var(--mono); font-size:var(--t-xs); color:#A79FD0;
}

/* ---------- back to top ---------- */
#toTop{
  position:fixed; right:22px; bottom:22px; width:44px; height:44px; border-radius:50%;
  background:var(--white); border:1.5px solid var(--line); cursor:pointer;
  display:flex; align-items:center; justify-content:center; z-index:60;
  box-shadow:0 8px 22px rgba(46,42,82,.14);
  opacity:0; visibility:hidden; transform:translateY(10px);
  transition:opacity .3s ease, transform .3s ease, visibility .3s;
}
#toTop.show{opacity:1; visibility:visible; transform:none;}
#toTop:hover{background:var(--lilac-wash); border-color:var(--purple);}
#toTop svg{width:19px;height:19px;stroke:var(--grape);stroke-width:2.2;fill:none;}

/* ---------- responsive ---------- */
@media (max-width:940px){
  :root{--t-h1:38px; --t-h2:28px; --t-h3:20px;}
  .hero-inner{grid-template-columns:1fr; gap:40px;}
  .hero-art{height:380px;}
  .feature .wrap{grid-template-columns:1fr; gap:36px;}
  .feature.flip .feat-media{order:0;}
  .benefits, .benefits.cols-3{grid-template-columns:1fr 1fr;}
  .posts{grid-template-columns:1fr;}
  .freebie-band{grid-template-columns:1fr; padding:36px 28px;}
  .footer-grid{grid-template-columns:1fr 1fr; gap:28px;}
  .quote-card{padding:36px 26px;}
  .main-nav{gap:20px;}
}
@media (max-width:560px){
  .benefits, .benefits.cols-3{grid-template-columns:1fr;}
  .wrap{padding:0 20px;}
  .shelf-item{width:auto;}
  .main-nav{gap:16px; font-size:13px;}
  .main-nav a{font-size:13px;}
}
@media (prefers-reduced-motion:reduce){
  *{animation:none !important; transition:none !important;}
  .reveal{opacity:1; transform:none;}
}

/* ============================================================
   SHARED PAGE COMPONENTS (blog, shop, freebies, about, etc.)
   ============================================================ */

.split-hero{display:grid; grid-template-columns:1.05fr .95fr; gap:56px; align-items:center;}
@media (max-width:940px){
  .split-hero{grid-template-columns:1fr; gap:36px;}
}

/* ---------- page hero (inner pages) ---------- */
.page-hero{padding:64px 0 56px; text-align:center; position:relative; overflow:hidden;}
.page-hero .chip{margin-bottom:18px;}
.page-hero h1{font-size:clamp(34px,5vw,52px); margin-bottom:16px; letter-spacing:-.015em;}
.page-hero h1 em{font-style:italic; color:var(--grape);}
.page-hero p{color:var(--ink-soft); font-size:var(--t-lg); max-width:56ch; margin:0 auto;}

/* ---------- category filter pills ---------- */
.cats{display:flex; justify-content:center; gap:10px; flex-wrap:wrap; margin-bottom:52px;}
.cat-pill{
  font-family:var(--mono); font-size:var(--t-sm); font-weight:500;
  padding:10px 20px; border-radius:999px; background:var(--white);
  border:1.5px solid var(--line); color:var(--ink-soft); cursor:pointer;
  transition:all .2s ease;
}
.cat-pill:hover{border-color:var(--purple); color:var(--grape);}
.cat-pill.active{background:var(--lilac); border-color:var(--lilac); color:var(--ink); box-shadow:0 4px 0 #C3B2EE;}

/* ---------- featured post ---------- */
.featured[hidden]{display:none !important;}
.featured{
  display:grid; grid-template-columns:1.05fr .95fr; gap:44px; align-items:center;
  background:var(--white); border-radius:24px; padding:34px;
  box-shadow:0 16px 44px rgba(46,42,82,.07); margin-bottom:56px;
}
.featured-media{
  border-radius:18px; aspect-ratio:4/3; position:relative; overflow:hidden;
  background:linear-gradient(135deg,var(--lilac),var(--sky));
}
.featured h2{font-size:clamp(24px,3vw,32px); margin-bottom:14px; line-height:1.25;}
.featured p{color:var(--ink-soft); font-size:var(--t-base); margin-bottom:22px;}

/* ---------- article layout w/ sticky TOC ---------- */
.article-shell{
  display:grid; grid-template-columns:minmax(0,240px) minmax(0,720px);
  gap:56px; justify-content:center; padding:56px 32px 0; max-width:1180px; margin:0 auto;
}
.toc{
  position:sticky; top:32px; align-self:start; max-height:calc(100vh - 64px); overflow-y:auto;
  transition:opacity .35s ease, visibility .35s ease;
}
.toc.toc-done{opacity:0; visibility:hidden; pointer-events:none;}
.toc-title{
  font-family:var(--mono); font-size:11px; font-weight:600; letter-spacing:.16em;
  text-transform:uppercase; color:var(--ink-soft); margin-bottom:16px;
  padding-bottom:12px; border-bottom:1.5px solid var(--line);
}
.toc a{
  display:block; font-family:var(--mono); font-size:13px; line-height:1.5;
  color:var(--ink-soft); padding:9px 0 9px 14px;
  border-left:2px solid var(--line); transition:all .2s ease;
}
.toc a:hover{color:var(--grape); border-left-color:var(--purple);}
.toc a.active{color:var(--grape); border-left-color:var(--grape); font-weight:600;}

/* ---------- article body ---------- */
.article{max-width:720px;}
.article-meta{display:flex; align-items:center; gap:14px; flex-wrap:wrap; margin-bottom:20px;}
.article h1{font-size:clamp(30px,4.4vw,46px); line-height:1.15; margin-bottom:18px; letter-spacing:-.015em;}
.article-dek{font-size:var(--t-lg); color:var(--ink-soft); margin-bottom:28px;}
.byline{display:flex; align-items:center; gap:13px; padding:20px 0; border-top:1px solid var(--line); border-bottom:1px solid var(--line); margin-bottom:36px;}
.byline img{width:46px; height:46px; border-radius:50%; flex-shrink:0;}
.byline .who{font-family:var(--mono); font-size:var(--t-sm); font-weight:600; color:var(--ink);}
.byline .role{font-family:var(--mono); font-size:12px; color:var(--ink-soft);}
.article-hero-img{border-radius:20px; overflow:hidden; margin-bottom:40px; box-shadow:0 20px 48px rgba(46,42,82,.10); aspect-ratio:16/9; position:relative;}
.article-hero-img{padding:10px;}
.article-hero-img img{
  position:absolute; inset:10px; width:calc(100% - 20px); height:calc(100% - 20px);
  object-fit:cover; border-radius:13px;
}

.article p{font-size:var(--t-base); line-height:1.85; margin-bottom:24px; color:var(--ink);}
.article{counter-reset:h2num;}
.article h2{
  font-size:clamp(24px,3vw,30px); margin:52px 0 18px; scroll-margin-top:32px;
  counter-increment:h2num; display:flex; align-items:center; gap:16px;
}
.article h2::before{
  content:counter(h2num);
  flex:0 0 auto; width:42px; height:42px; border-radius:50%;
  display:flex; align-items:center; justify-content:center;
  font-family:var(--display); font-size:18px; font-weight:600;
  color:#fff; background:var(--grape-soft);
}
/* cycle the circle colour so a long post doesn't feel repetitive */
.article h2:nth-of-type(4n+2)::before{background:#7FC0A0;}
.article h2:nth-of-type(4n+3)::before{background:#E9A183;}
.article h2:nth-of-type(4n+4)::before{background:#8FB4E8;}
/* opt out on any heading that shouldn't be numbered */
.article h2.no-num{counter-increment:none; display:block;}
.article h2.no-num::before{display:none;}
.article h3{font-size:var(--t-h3); margin:36px 0 14px;}
.article ul, .article ol{margin:0 0 24px 0; padding-left:22px;}
.article li{font-size:var(--t-base); line-height:1.8; margin-bottom:10px;}
.article strong{font-weight:600; color:var(--ink);}
.article a:not(.btn){color:var(--grape); border-bottom:1.5px solid var(--lilac);}
.article a:not(.btn):hover{border-bottom-color:var(--grape);}

/* drop cap — first paragraph only */
.article .lede::first-letter{
  float:left; font-family:var(--display); font-weight:600;
  font-size:76px; line-height:.82; padding:8px 12px 0 0; color:var(--grape-soft);
}

/* ---------- in-article modules ---------- */
.pullquote{
  margin:44px 0; padding:36px 40px; border-radius:20px;
  background:var(--lilac-wash); text-align:center;
}
.pullquote p{
  font-family:var(--display); font-style:italic; font-size:clamp(20px,2.4vw,26px);
  line-height:1.5; margin:0; color:var(--ink);
}
.callout{border-radius:20px; padding:30px 34px; margin:36px 0; background:var(--butter-wash);}
.callout h3{font-size:var(--t-h3); margin:0 0 10px;}
.callout p{font-size:var(--t-sm); color:var(--ink-soft); margin:0;}
.compare{display:grid; grid-template-columns:1fr 1fr; gap:16px; margin:32px 0;}
.compare-card{border-radius:16px; padding:24px 26px;}
.compare-label{
  font-family:var(--mono); font-size:11px; font-weight:600; letter-spacing:.14em;
  text-transform:uppercase; margin-bottom:12px;
}
.compare-card p{font-size:var(--t-sm); margin:0; line-height:1.7;}
.stat-row{
  display:flex; align-items:center; gap:22px; background:var(--white);
  border-radius:18px; padding:26px 30px; margin:32px 0; box-shadow:0 8px 24px rgba(46,42,82,.06);
}
.stat-row .num{font-family:var(--display); font-size:44px; color:var(--grape); line-height:1; flex-shrink:0;}
.stat-row p{margin:0; font-size:var(--t-sm); color:var(--ink-soft);}
.squiggle{display:block; margin:48px auto; width:78px;}

/* ---------- in-article product / freebie offer ---------- */
.offer{
  display:grid; grid-template-columns:.8fr 1.2fr; gap:34px; align-items:center;
  border-radius:22px; padding:34px; margin:48px 0;
}
.offer-media{border-radius:14px; aspect-ratio:1/1; position:relative; overflow:hidden; box-shadow:0 12px 30px rgba(46,42,82,.14);}
.offer-media img{position:absolute; inset:0; width:100%; height:100%; object-fit:cover;}
.offer .kicker{font-family:var(--hand); font-size:21px; color:var(--grape); margin-bottom:4px;}
.offer h3{font-size:var(--t-h3); margin-bottom:10px;}
.offer p{font-size:var(--t-sm); color:var(--ink-soft); margin-bottom:20px;}

/* ---------- product grid (shop) ---------- */
.product-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:28px;}
.product{
  background:var(--white); border-radius:20px; overflow:hidden; display:flex; flex-direction:column;
  box-shadow:0 10px 30px rgba(46,42,82,.06); transition:transform .28s ease, box-shadow .28s ease;
}
.product:hover{transform:translateY(-7px); box-shadow:0 24px 48px rgba(46,42,82,.12);}
.product-media{aspect-ratio:4/3; position:relative; overflow:hidden;}
.product-media img{position:absolute; inset:0; width:100%; height:100%; object-fit:cover;}
.product-body{padding:24px; display:flex; flex-direction:column; flex:1;}
.product-body h3{font-size:var(--t-h3); margin-bottom:8px; line-height:1.3;}
.product-body p{font-size:var(--t-sm); color:var(--ink-soft); margin-bottom:20px; flex:1;}
.badge-soon{
  position:absolute; top:14px; right:14px; z-index:2;
  background:var(--butter); color:#8A5A12; font-family:var(--mono);
  font-size:10px; font-weight:600; letter-spacing:.12em; text-transform:uppercase;
  padding:6px 13px; border-radius:999px;
}

/* ---------- freebie cards ---------- */
.freebie-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:24px; align-items:stretch;}
.freebie-card{
  background:var(--white); border-radius:20px; padding:30px 32px;
  box-shadow:0 10px 30px rgba(46,42,82,.06); display:flex; gap:22px; align-items:flex-start;
  transition:transform .25s ease;
}
.freebie-card:hover{transform:translateY(-5px);}
.freebie-icon{width:54px; height:54px; border-radius:15px; display:flex; align-items:center; justify-content:center; flex-shrink:0;}
.freebie-icon svg{width:26px; height:26px; stroke:var(--ink); fill:none; stroke-width:1.7; stroke-linecap:round; stroke-linejoin:round;}
.freebie-card h3{font-size:var(--t-h3); margin-bottom:8px;}
.freebie-card p{font-size:var(--t-sm); color:var(--ink-soft); margin-bottom:16px;}

/* ---------- timeline (about) ---------- */
.timeline{max-width:720px; margin:0 auto;}
.tl-item{display:grid; grid-template-columns:110px 1fr; gap:28px; padding:26px 0; border-top:1px solid var(--line);}
.tl-item:last-child{border-bottom:1px solid var(--line);}
.tl-year{font-family:var(--display); font-size:24px; color:var(--grape);}
.tl-body h3{font-size:var(--t-h3); margin-bottom:6px;}
.tl-body p{font-size:var(--t-sm); color:var(--ink-soft); margin:0;}

/* ---------- stepper (perioguide) ---------- */
.stepper{display:flex; align-items:flex-start; justify-content:space-between; gap:8px; max-width:640px; margin:0 auto;}
.step{flex:1; text-align:center;}
.step .dot{
  width:44px; height:44px; border-radius:50%; margin:0 auto 12px;
  display:flex; align-items:center; justify-content:center;
  font-family:var(--display); font-size:16px; color:#fff;
}
.step .lbl{font-family:var(--mono); font-size:12px; color:var(--ink-soft); line-height:1.4;}
.step-line{flex:0 0 40px; height:2px; background:var(--line); margin-top:21px; border-radius:2px;}

/* ---------- responsive additions ---------- */
@media (max-width:1040px){
  .article-shell{grid-template-columns:minmax(0,720px); gap:0; justify-content:center;}
  .toc{
    position:static; max-height:none; margin-bottom:36px;
    background:var(--white); border-radius:18px; padding:22px 24px;
    box-shadow:0 8px 24px rgba(46,42,82,.06);
  }
  .toc a{padding:7px 0 7px 12px;}
}
@media (max-width:940px){
  .featured{grid-template-columns:1fr; padding:22px;}
  .product-grid{grid-template-columns:1fr 1fr;}
  .freebie-grid{grid-template-columns:1fr;}
  .compare{grid-template-columns:1fr;}
  .offer{grid-template-columns:1fr; padding:26px;}
  .tl-item{grid-template-columns:1fr; gap:8px;}
  .stepper{flex-direction:column; align-items:center; gap:18px;}
  .step-line{display:none;}
  .article-shell{padding:36px 20px 0;}
}
@media (max-width:560px){
  .product-grid{grid-template-columns:1fr;}
  .pullquote{padding:26px 22px;}
  .article .lede::first-letter{font-size:58px;}
}


/* ---------- PerioGuide screenshot gallery ---------- */
.perio-shots{display:grid; grid-template-columns:1fr; gap:28px; max-width:1000px; margin:0 auto;}
.shot{
  border-radius:20px; overflow:hidden; background:var(--white);
  box-shadow:0 20px 48px rgba(46,42,82,.12); position:relative;
}
.shot img{width:100%; height:auto; display:block;}
.shot-cap{
  font-family:var(--mono); font-size:var(--t-sm); color:var(--ink-soft);
  text-align:center; margin-top:14px;
}
.shot-pair{display:grid; grid-template-columns:1fr 1fr; gap:28px;}
@media (max-width:860px){ .shot-pair{grid-template-columns:1fr;} }

/* ---------- freebie card with preview image ---------- */
.freebie-card.has-img{display:block; padding:0; overflow:hidden;}
.freebie-preview{
  aspect-ratio:4/3; background:var(--lilac-wash); position:relative; overflow:hidden;
  border-bottom:1px solid var(--line);
}
.freebie-preview img{position:absolute; inset:0; width:100%; height:100%; object-fit:cover; object-position:top center;}
.freebie-card.has-img .fb-body{padding:26px 30px 30px;}

/* ---------- article: quick facts grid ---------- */
.facts{display:grid; grid-template-columns:repeat(4,1fr); gap:14px; margin:32px 0;}
.fact{
  background:var(--white); border-radius:16px; padding:22px 16px; text-align:center;
  box-shadow:0 8px 24px rgba(46,42,82,.06);
}
.fact-num{font-family:var(--display); font-size:30px; color:var(--grape-soft); line-height:1.1;}
.fact-lbl{font-family:var(--mono); font-size:11.5px; color:var(--ink-soft); line-height:1.4; margin-top:6px;}

/* ---------- article: phased timeline ---------- */
.phase-list{display:grid; gap:12px; margin:30px 0;}
.phase{
  display:grid; grid-template-columns:120px 1fr; gap:20px; align-items:baseline;
  background:var(--white); border-radius:14px; padding:18px 22px;
  box-shadow:0 6px 18px rgba(46,42,82,.05);
}
.phase-week{
  font-family:var(--mono); font-size:12px; font-weight:600; letter-spacing:.08em;
  text-transform:uppercase; color:var(--grape);
}
.phase-body{font-size:var(--t-sm); color:var(--ink-soft); line-height:1.65;}
.phase-body strong{color:var(--ink);}

@media (max-width:640px){
  .facts{grid-template-columns:1fr 1fr;}
  .phase{grid-template-columns:1fr; gap:6px;}
}


/* ---------- polaroid photo (about page) ----------
   The photo already has its own polaroid frame, so this only adds
   a soft drop shadow and a gentle hover tilt.                      */
.polaroid{width:100%; max-width:340px; margin:0 auto; transition:transform .4s ease;}
.polaroid:hover{transform:rotate(2deg) scale(1.02);}
.polaroid img{
  width:100%; display:block;
  filter:drop-shadow(0 20px 34px rgba(46,42,82,.20));
}
.polaroid figcaption{
  font-family:var(--hand); font-size:22px; color:var(--ink-soft);
  text-align:center; margin-top:-6px;
}
@media (max-width:860px){
  /* two across on tablets and phones, evenly aligned and no stagger,
     since the offset trick only reads well in a single wide row */
  .shelf-row{grid-template-columns:1fr 1fr; gap:14px; align-items:stretch;}
  .shelf-item{width:auto; min-width:0;}
  .shelf-item:nth-child(even){transform:none;}
  .shelf-item:hover, .shelf-item:nth-child(even):hover{transform:translateY(-6px);}
  .shelf-line{display:none;}
}
@media (max-width:560px){
  .shelf-row{grid-template-columns:1fr 1fr; gap:12px;}
  .shelf-item h3{font-size:13.5px;}
}

/* ---------- draft / not-yet-live content ----------
   Add class="hide-draft" to anything you want off the live site
   without deleting its code. To bring something back, remove the
   class (or delete this single rule to reveal everything at once). */
.hide-draft{display:none !important;}